Busking in a subway station on a Stradivarius

LINK: JOSHUA BELL plays in a DC Subway station incognito WASHINGTON POST

A world-famous violinist who usually performs to full-houses for $100 per seat, busks incognito on a 1710 Stradivarius, manages to earn only $32 for his 45 minutes of effort.

However premium the offering may be, if the environment does not support it, the perceived value is severely diminished. The stage sets up the audience to appreciate and value the performance. Here, both Joshua Bell and the Stradivarius didn't get the eyeballs, recognition nor value for the brilliant music being performed.

In the context of a brand, if the brand is represented only by the product packaging, the fight for shopper attention is never won. Strong branded environments envelop the product, providing eyeballs, recognition, value and purchase. We all work hard for the brands we champion, but are we really giving them a fair chance in the marketplace when we don't support them adequately with good branded environments?

gopost - Innovation in customer touchpoint

USPS reaches out with innovative secure locker facilities.

LINK: http://cepobserver.com/2011/12/a-close-up-look-at-gopost/







Starting in January 2012, USPS will be testing secure locker facilities outside Post Offices in Virginia.  

Starbucks reusing shipping containers for drive-through store

LINK: Starbucks Container pop-up store

Starbucks opens a drive-through and walk-up location in Tukwila , built using four used shipping containers.

It measures 448 square feet, about as much space as a typical Starbucks has behind the counter and just enough room for three baristas to work.

Is designing an art, a science or a form of mathematics?

The main point of difference is that of timing. Both artists and scientists operate on the physical world as it exists in the present (whether it is real or symbolic), while mathematicians operate on abstract relationships that are independent of historical time. 


Designers, on the other hand, are forever bound to treat as real that which exists only in an imagined future and have to specify ways in which the foreseen thing can be made to exist.


John Chris Jones - Design Science theorist
WIKIPEDIA/DESIGN_THINKING:

BRAND3DGE Branded Environment Design Brief

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Design Challenge
Goal
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The role of 3D Design in Branded Environments


Brands constantly need to engage with shoppers beyond the two-dimensional 'window' of print and audiovisual communication.


BRAND3DGE is about how brands inhabits the 'real' world of the shopper through 3D design.














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